Gene Simmons Declares That Rock Is Dead

Johnny-Too-Good

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An interesting response from Alan Niven with regard to Gene Simmons' comments (From 'Classic Rock') -



"The death of rock was not a natural death. Rock did not die of old age. It was murdered. And the real culprit is that kid’s 15-year-old next-door neighbor, probably a friend of his."


Gene Simmons's comments as reported by Andrew Roberts on Uproxx Music are very interesting.

By any measure, Gene is a genius at making a living out of rock'n' roll – seen his house? Oh right, we all have, endlessly, on A&E. Seen his arena football team? Been to see him on the road this summer? Gene certainly knows how to squeeze a dollar out of an image. He reputedly squeezed a million out of registering the Monopoly logo and selling it back to Hasbro. No fool is our Gene.

Now, might I suggest that maybe the 2000 KISS Farewell Tour, that began in Phoenix in March of that year, might possibly have outrun its welcome? Outlived it's ethic?

If it has, that would be a real shame. KISS on the road have the ability to bring along and help develop genuine new talent – like that band of youngsters from the UK, who they brought along this year - what's their name? Oh right, Def Leppard.

Let me get to one observation. One of the many, many, reasons that the music business is in the condition it's in is because of selfish greed. A greed on the part of labels, lawyers, and yes, bands. For one thing, most headliners are completely and solely focussed on maximizing their profits on the road. Have you seen contemporary ticket and merchandise prices?! Gene is not entirely wrong to decry music thieves. But that's only one problem.

Greed is a personal choice and prerogative, but it's a little disingenuous, on the one hand, to complain that downloading has killed a music form while not, on the other hand, making any conscious effort to give something back to that medium. By supporting worthwhile new talent for example.

Furthermore, the essence of rock'n'roll resides within the spirit of those who create it. At the least it's the voice of the disenfranchised that honours the worth of every soul, not just those of the One Percent. Yes, even urchins from under the street are of equal value.

I rather wonder if cynics who are only in it for the money devalue that spirit and sense of purpose. I rather wonder if even an inebriated audience can sense that they are merely a cash cow for the posers on stage.

Gene observes that there was a golden period that pre-dates 1984. Well, thats rather obvious. From Freewheeling and Revolver, right up until the months of punk in '76 and '77, the form of rock music was forging new boundaries. The form has since then been somewhat defined. What has never been defined is the spirit and voices of the artists that have come since. Gene seems to have forgotten Guns N' Roses, to name just one band, that has created a timeless legacy of a particular character since 1984. In fact the late 80s were a very prosperous music period, following the industry recession of 1980, and corporate formula became the stifling norm. But listen to Hair Nation today and much of that material is beginning to sound pretty good compared to contemporary label releases. Bet ya never thought you'd ever have that thought!

Whats more, I see 16,000 people come to Mayhem, in 110 degree Phoenix heat, in the name of rock'n'roll, to celebrate the small victories that the 99% sometimes get to enjoy. Now I'm not entirely convinced that all the bands on that bill are there for the same reason. My point, however, is that there is an audience that still hungers for the spirit of rock n roll to be expressed. There is still a hunger for the brotherhood, and sisterhood, of the medium. There's still an urge to say '**** you' to The Man, to the machine.

Perhaps those who ride in limos and G5s and stay at Ritz Carltons are removed from that spirit. Perhaps for them it's all about cash flow and overhead. Perhaps it's survival for them to charge $35 for a t-shirt.

Perhaps the rock'n'roll One Percent have lost the plot, and by circumstance are no longer able to write anything that's relevant to the audience.

I am surrounded by young musicians whose souls are afire with passion and sense of outrage at contemporary social conditions. They all have their own personality in their way of expressing their observations and attitudes. They have relevance in their compositions.

One thing they don't have is headliners sharing their tours with them. Damn, you even have to pay to play in a mangy ****in' club.

It's all rather short-sighted on the part of the promoters. If there are no worthwhile bands developing a connection with national audiences, then who's going to headline in five or ten years? Fail to bring on the next wave and all your venues will be scrubland in the future, tumbleweed rolling in the aisles.

Furthermore, Irving Azoff's company is apparently attempting to corner the market in the old 80s bands that still breathe, in order to control and exploit the nostalgia gigs and festivals. I have been told that his company has no intention of putting young talent on those bills. I hope that this is not the case.

My question for Gene is what are you in it for? Is it just the money, honey? Longevity for its own sake? Damn, Gene, roaches will probably outlive us all, just by their relentless permanence. Quality over quantity, always.

Los Angeles, the world's music industry centre, has never firmly held the plot. It has always been exploitive and maybe greatness was an accidental byproduct of the music industry's exploitation of the mundane and superficial in the interest of making corporate shareholders happy. One damned Katy Perry after another. Rock'n'roll is an outlaw attitude. Most of the time it was at loggerheads with the corporations that tried to harness it. Even someone like Eric Clapton did not have a career – he has a life. He follows his muse and instinct rather than employing an industrial calculation. By contrast, if I get one more freakin' e-mail hawkin' and shilling for Joe Bonamassa...

Does KISS represent that outlaw attitude? Or has it been a triumph of superficial image over substance? Of selling, as opposed to connecting? Merely an act? I dunno, and that's for y'all to assess.

What I will say, is from where I sit, rock music is healthy. Every time I see Slash play I experience at least a couple of moments of genuine spontaneousness and unpredicted brilliance. He brings his soul and reveals it every night.

Its the industry, and certain attitudes, that are not healthy. Invest cynicism into the means and the method and cynicism will be the audience response.

Gene? Open a label again. Share your experience and expertise. Open an LA club that books on the basis of talent, rather than the ability to buy stage time. Put talent on your television shows. Take a fresh band on tour with you and allow them to break even. You've got the means and I have yet to see a hearse with a luggage rack.
 

Sharp Dressed Man

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Dee Snider has also responded.

TWISTED SISTER frontman Dee Snider has issued a response to KISS bassist/vocalist Gene Simmons' recent comment that "rock is dead."

Simmons told Esquire magazine last week — in an interview conducted by his son Nick — that "rock did not die of old age. It was murdered. Some brilliance, somewhere, was going to be expressed and now it won't because it's that much harder to earn a living playing and writing songs. No one will pay you to do it."

Simmons went on to elaborate that as a result of file-sharing and other issues, record label support for rock music was not available like it was when KISS was coming up, concluding, "It's finally dead. Rock is finally dead."

Snider posted the following message on his Facebook page on Wednesday (September 10):

"Recently my esteemed colleague Gene Simmons of KISS declared that 'rock 'n' roll is finally dead.'

"Really?

"While I have nothing but respect for Gene, he couldn't be further off the mark. Yes, the rock 'n' roll 'business model' that helped KISS (and my band, for that matter) achieve fame and fortune is most certainly long dead and buried, but rock 'n' roll is alive and well and thriving on social media, in the streets, and in clubs and concert halls all over the world. And the bands playing it are more genuine and heartfelt than ever because they are in it for one reason: the love of rock 'n' roll.

"Spend some time seeing and listening to these incredible young bands and their rabid fans and you will know that rock 'n' roll couldn't be more alive. Yes, it's not the same as it was for the first 50 years of rock's existence, but the fire definitely still burns.

"And it wasn't some 15-year-old kid in Saint Paul, Minnesota (to paraphrase Mr. Simmons) who killed the rock 'n' roll goose that laid the platinum egg... it was greedy, big-city record company moguls who made their own velvet noose to hang themselves with. It was they who took advantage of the consumer (and the artist for that matter) and drove them to use an alternative source of music presented to them.

"For example, take the bill of goods the record industry sold the mainstream public when introducing the CD format. 'We have to charge more for it, because it's a new technology and there's a cost to setting up the infrastructure to produce them.' The consumer believed them — it made sense — so they paid a $18.98 list price for a product they had been paying $7.99 list for previously. After all, 'you can't break a CD with a hammer!' (Remember that?)

"But when the infrastructure was in place and paid for in full, and the cost of producing a CD dropped to less than a dollar, did the record companies roll back the list price in kind? Not on your life. They weren't about to do the right thing and cut their increased revenue stream. Those fat cats were enjoying their ill-gotten gains way too much.

"So when the general public finally realized they were being had, and the opportunity arose for them to stick it to the man, what did they do? The same thing their Woodstock Nation, baby boomer parents had done when they had their chance...they stuck it and they stuck it good.

"Does anyone remember Abbey Hoffman's 'Steal This Book', the massive-selling, early-'70s hippy guide 'focused on ways to fight the government, and against corporations in any way possible.' Multiply that by a googolplex.

"Is it hard to make it rock 'n' roll? You bet. Always was, always will be. Will rockers make as much money as they did 'back in the day'? Probably not. But that won't stop them, and they'll be motivated by a much more genuine love of the art, and great rock will continue to be produced, played and embraced by rock fans.

"So in conclusion: Record company executives killed the old rock 'n' roll business model… and rock 'n' roll ain't dead!"

Source: Blabbermouth.net
 

Aero

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"For example, take the bill of goods the record industry sold the mainstream public when introducing the CD format. 'We have to charge more for it, because it's a new technology and there's a cost to setting up the infrastructure to produce them.' The consumer believed them — it made sense — so they paid a $18.98 list price for a product they had been paying $7.99 list for previously. After all, 'you can't break a CD with a hammer!' (Remember that?)

"But when the infrastructure was in place and paid for in full, and the cost of producing a CD dropped to less than a dollar, did the record companies roll back the list price in kind? Not on your life. They weren't about to do the right thing and cut their increased revenue stream. Those fat cats were enjoying their ill-gotten gains way too much.

"So when the general public finally realized they were being had, and the opportunity arose for them to stick it to the man, what did they do? The same thing their Woodstock Nation, baby boomer parents had done when they had their chance...they stuck it and they stuck it good.

I think Dee Snider mistakes anything that resembles rock nowadays, as "rock and roll music we all want to hear." The genre may still be here but the talent is long gone.

As for file sharing, I'm sure the markup was total bullshit but it doesn't matter if it's $19 or $8, once Napster came along, for most people that was the end of buying any physical product.

And the record companies are only partly responsible for killing rock and roll.

The distraction of other media like the Internet are also hugely to blame. What kid who plays guitar in a band these days actually walks around with his guitar practicing all the time like Ritchie Valens and other did back in the day? These kids nowadays are practically tethered to their phones, and when they're not on those, they're on the Internet.

If most of your time is spent on social media or downloading funny memes, how the hell are you supposed to master your craft? And if you don't master your craft, how the hell are you going to be any good? And if you and your band aren't any good, why am I going to pay to see you play or buy your shitty CD?

So in response to Dee and Gene, I think they've only touched on part of the problem.
 

Khor1255

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Well said. We've become a culture obsessed with the grapevine.
 

Johnny-Too-Good

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The 'Rock' people are still out there as they ever were. When was it ever easy to get to playing stadiums? Your thoroughly modern young band uses the 'hated' social media to build a following and take it forward it from there. Times have changed big time for sure, but there are great musicians out there who haven't been playing around with their phones and want to give us the music from their heart.
 

Khor1255

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Great new musician. I'm really trying, and I've heard some quite good ones, but great?

I mean Hendrix, Page, Rhodes great?

Even Kevin Heyborne or Wolf Hoffman great would do....
 

Johnny-Too-Good

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Great new musician. I'm really trying, and I've heard some quite good ones, but great?

I mean Hendrix, Page, Rhodes great?

Even Kevin Heyborne or Wolf Hoffman great would do....


I totally get what you are saying Khor. I'm not sure 'Rock' will ever go in that place again. For sure there must be musicians out there with the ability of Hendrix or Page, but will they ever get the profile those guys were able to get?
 

Khor1255

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I think it's still possible they might receive considerable exposure if they work hard enough and (most importantly in any age) are in the right place at the right time. However, these days those places are becoming more illusive than ever. We like our free music but the combination of fragmented sources and increasingly difficult live venue exposure (groups like ASCAP are really cracking down on unlicensed music venues) have made focusing on really great musicians more difficult than ever before.
 

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