Have you seen the video for "Undertow" by Mr. Big? I think the budget they extended on that one got the job done (it was quite a bit like the videos promoting Whitesnake's Forevermore).
As I mentioned before; it used to be that bands and artists from all genres were on all labels but now, more and more, you're seeing specialty labels due to the splintering of genres. Now it actually matters who's doing the A&R, scouting new bands. For instance, given my tastes, I am more likely to hear a record I like if I know they were signed by the people at Lion, Frontiers or AOR Heaven than I would if they were on Roadrunner. Until recently (Dream Theater, Rush, RATT, etc)., all they signed were bands who sound like they used to be on Universal or one of their 900 "mini-labels" owned by the same company. In other words, Top 40 garbage. IF Roadrunner keeps going in the direction of classic prog metal/rockers (and new bands with that sound), I might start paying them more attention.