Yea, but the thing with KISS is, their music is neither deep or thought provoking.
They'd never admit it, of course, but I'm pretty sure the visual was to kind of gloss over the fact that their songwriting and musicianship is average.
Even fans like myself will admit that KISS' lyrics aren't what anyone would call thought provoking.
I'm also not foolish enough to think their songs are, musically, jaw dropping, complex arrangements.
But, they've sold, what, almost 100,000,000 records? That's success, no matter what angle you look at it.