Oh boy. I could pretty much predict what would be said and who would say it before I even opened this thread.
And who the hell is Gene to compare his work to Madonna? Apples and oranges in my opinion as each, in their respective genres, are equally important in the music business in terms of overall influence and commercial success (actually, I believe Madonna has achieved more commercially than KISS aside from their ridiculous merchandise if I'm not mistaken).
Seems he will say whatever and pull whatever stunt it takes to stay relevant, and here we all are throwing daggers at Madonna when he's the one that whores his opinions out for publicity and she's saying nothing. Maybe he's related to the Kardashians.