DENVER (AP) — The Colorado Symphony Orchestra said Tuesday it will play a series of "cannabis-friendly" fundraising concerts sponsored by the state's burgeoning pot industry.
The state's only full-time professional orchestra hopes the unusual shows dubbed "Classically Cannabis: The High Note Series" will boost its audience as it struggles with dwindling attendance and shrinking budgets.
"The cannabis industry obviously opens the door even further to a younger, more diverse audience," symphony CEO Jerome Kern told The Associated Press.
In return for sponsorship, marijuana-related companies get "the legitimacy of being associated with the Colorado Symphony Orchestra." he said.
The event, however, is strictly BYOC — bring your own cannabis, according to an events listing on the symphony website that says pot will not be sold.
Read More: Colorado Symphony To Play 'Cannabis-Friendly' Classical Music
The state's only full-time professional orchestra hopes the unusual shows dubbed "Classically Cannabis: The High Note Series" will boost its audience as it struggles with dwindling attendance and shrinking budgets.
"The cannabis industry obviously opens the door even further to a younger, more diverse audience," symphony CEO Jerome Kern told The Associated Press.
In return for sponsorship, marijuana-related companies get "the legitimacy of being associated with the Colorado Symphony Orchestra." he said.
The event, however, is strictly BYOC — bring your own cannabis, according to an events listing on the symphony website that says pot will not be sold.
Read More: Colorado Symphony To Play 'Cannabis-Friendly' Classical Music

