I blame myself too but the key term is "discovered"! I think the media already did the job of discovering this "obscure" pop stars for other before me! I doubt I was the unveiling for our new friend here!
Personally, I have to say that of all of the newer music that I wasn't aware of, or bands/artists/albums I wasn't familar with, the best one that I have found would be Black Stone Cherry, introduced to me by none other than Magic.
What a fantastic band. I still haven't picked up their third album yet, but the first two have gotten quite a bit of play both in the car and while at work.
Love all four of their albums. Saw them live back in August and it was a HELL of a show. These guys are great artist and great performers. One of the two best newer artists of the last 10 years, in my honest opinion.